Cushion, Home Decor, Indoors, Interior Design, Pillow, Furniture, Bed, Bed Sheet

Head of Loyalty & CRM

  • VIC, Australia
  • Marketing
  • Full time

This is Adairs:

We are clear about why we exist…. To create WOW…. Our passion and purpose is to provide inspiration and expertise; enabling everyone to weave their own story of home.

We know our people, product and loyal customers are our defining point of difference in our market and are better working together in order deliver outstanding results as it’s always.. always about the customer!

The next couple of years and incredibly exciting for us as we embark on some transformational projects that will see is significantly investing in our team, the customer journey, technology and most importantly – understanding our customers.

 

We are proudly Australian owned and ASX listed, with over 170 stores across Australia and New Zealand (and still growing) and a large online business, we believe in rewarding positive results and are a company that value passion, collaboration and persistence.

 

About the Opportunity:

This high profile and impactful role which directly links and drives one of our key strategic accelerator of Engaged & Loyalty Customers.

With a wide remit of evolving our loyalty program, through to elevating our personalisation, this role is both strategic and operational and see you coach and develop a passionate team of 5.

You will add significant value through;

  • Lead Adairs Loyalty Program, overseeing the strategy for a best-in-class loyalty program that drives membership growth, increased engagement, retention, and profitability and overall customer lifetime value.
  • Develop and lead execution of CRM strategies to segment customers, personalise communications and optimise customer experience across all interactions and touchpoints.
  • Oversee & support the operations of CRM program and activations implementation
  • Oversee & Support lifecycle marketing strategies that identify valuable consumers and opportunities that drive increased engagement and revenue.
  • Provide end-to-end leadership of program initiatives from requirements definition to deployment and performance analysis, along with issue and risk management.
  • Design and implement innovative loyalty programs that enhance customer loyalty and drive repeat purchases.
  • Continually drive innovation in the program to keep it fresh and relevant for the customer to retain existing customers and acquire new customers.
  • Monitor program performance and make data-driven adjustments to maximize customer engagement and ROI.
  • Lead the implementation of customer segmentation to enhance the effectiveness of our customer facing programs.
  • Work closely with marketing, merchandising, retail and e-commerce teams to align CRM and loyalty strategies with broader business objectives.

 

Our Awesome Perks

Our people are everything to us, and we’re big believers in making our workplace fun and energising. It’s why we provide tools and benefits to help you thrive in your role, whether entry-level or executive.

Each day at Adairs will lead you towards a successful, fulfilling career with exciting rewards. Let us know where you want to go and we’ll help you get there.

Here are just some of the benefits you can look forward to as part of our Support Office team:

  • When you’re not working from home, you’ll be based in our newly renovated offices in Scoresby, where onsite parking is free and access to great coffee is unlimited
  • Team member discounts ─ 50% off full price styles, 15% off sale styles and free shipping
  • Access to tailored learning and development programs through our very own Adairs Academy or via our partnership with Melbourne Business School
  • Invitations to our sample sales
  • Discounted health insurance and pet insurance thanks to our partnership with Medibank
  • Discounted superannuation membership fees thanks to our partnership with REST
  • Confidential and free access to our Employee Assistance Program for team members and their family
  • Recognition for exceptional individual and team performances at our annual awards night

 

What It Takes To Be Great:

  • Substantial experience developing and leading Loyalty & CRM strategies (ideally within retail)
  • Experience designing go to market plan with successful launch results
  • Deep understanding of the loyalty market and all the levers of loyalty
  • Demonstrated success in reducing loyalty and customer churn
  • Experience with implement marketing platforms would be highly regarded
  • Confidence and experience in presenting at Executive level forums with complex information, and gaining approvals.

 

What Next:

We would love to hear from you if this sounds like the opportunity you have been looking for.

To submit your interest, please click “apply now” and include a cover letter outlining why this is the right opportunity for you along with your resume and you will hear from us.

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